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Living the Dream—of NOT having a REAL job. 

It is 1:30 pm on a Monday and The Smith is absolutely mobbed. It’s the first official day of summer and everyone is in a grand mood.

Business has been great lately, (knock wood) so I treat myself to a much needed lunch break at a fancy restaurant.

I stop to think. How lucky am I to be able to stop and actually sit and enjoy lunch? How many people are stuck in dead-end, soul sucking jobs; where eating a granola bar on the subway during rush hour constitutes breakfast and pounding down bad take-out from the local deli, while staring blankly at a computer screen, is lunch.

Did you know that “ the average person changes jobs ten to fifteen times (with an average of 12 job changes) during his or her career?” according to: About Careers. That’s really bad news for those job seekers who are not comfortable marketing themselves and building up their network of contacts. That means a lot more granola bars and questionable “salad by the pound” over the course of your working life, for most people.

“Where do you want to be in FIVE years?” I always called that the Miss America question when an interviewer asked me. (As in, it’s as hard for most people to answer that question as it is for some of the beauty pageant contestants to answer their questions.)

If you’d asked me on 9/10/01 where I’d be in five years, the answer would have been a hell of a lot different than if you asked me on 9/12/01. No one could have imagined how ONE day could have changed everything. Let along five years.

The young women next to me have large format black and white composition notebooks and are scribbling away. I gather they work in musical theater, in some capacity, and are collaborating on a script. I guess this because they SING every other sentence. Normally, this would get tedious very quickly, but they are so EXCITED about what they are working on that I can’t help but toast them silently with my prosecco. Clink.

Lucky, to get to work on something they love.

The topic of conversation changes. One of the women is talking about how she got frustrated because she could not get the pancakes she likes while traveling. So frustrated, in fact, that she created a patented solution. Are you serious?! You like PANCAKES enough to make them while you travel? How is that even possible? This. I have to hear.

Now, they are arguing about who has the cutest haircut. I have a strong opinion, but I don’t feel comfortable sharing it.

One big downer. I remember this ketchup from the last time I came here. It was so bad that I had to look up the ingredients online to see what it was missing. (Spoiler alert: It was High Fructose Corn Syrup.)  You might argue that it is better for me to have no ketchup at all, than to have ketchup that is not Heinz; and you’d be right.

Travel PILLOW. Not travel PANCAKES. That does make a lot more sense, but is much less interesting. I’m sure there’s a niche out there for the pancake connoisseur, who could never find it in his (or her) heart to visit a Denny’s, while on the road. (For the record, I love Denny’s.) But that’s a story for another day.

Every person who walks past us looks over with a combination of disdain and longing. HOW do these people have time to chill out and eat lunch in the middle of the day?!

We’re lucky.  Except for the ketchup. 


17 Women Entrepreneurs Share Their Stories--Inc article


Even Rock Stars Get Fired Sometimes—But Scott Weiland doesn’t quit

I was interested to see the news today that Stone Temple Pilots fired their lead singer Scott Weiland—and even more excited to see that he’s come out in the press saying, he wasn't.

This led me to think about how Mr. Weiland might create a 15SecondPitch that would highlight his past experiences, without mentioning he was fired, since he says he wasn't, and also promote his upcoming solo tour. And to do this all in 15 seconds. 

Scott Weiland’s pretend 15SecondPitch (that I crafted for him.)

Hi, I’m Scott Weiland founder of Stone Temple Pilots.  STP sold nearly 40 million albums and you’ve probably heard some of our hits including: “Sex Type Thing.”  We’ve actually scored 16 top ten singles over the years.  I kick off my solo tour titled “Purple at the Core” in Flint, Michigan this Friday March 1st.  

I like this idea, because when I work with people who have been fired or even laid off, they often feel so embarrassed/humiliated/afraid/angry. 

I really love how Scott just turns this whole scenario around and works it to his advantage. Very PLUSH. 


Chef Ceffo's Pitch as seen on the wall of Fratelli La Bufala on the UWS

Here’s a great example of a personal and professional pitch on the corner of 76th St. and Broadway on the Upper West Side of NYC.  This is so creative because they used their own building façade to showcase it.. What would normally be a wall of blank plywood, has been transformed into a black backdrop for a colorfull Warhol-esque image of the chef and his pitch which which reads: I’m Chef Ceffo and I’m coming to the Upper West Side.

 I'm Chef Ceffo and I'm coming to the Upper West Side!

Then, it lists their other locations, Miami, Milano, Berlin and Palermo


The story continues on the front of the building reading: Fratelli La Bufala Pizzaioli Emigranti and then then still more locations: Madrid, Roma, London, Venezia, Istanbul and Napoli.) It now occurs to me that this is a worldwide chain of restaurants and I think this personalized pitch is especially clever, given that fact. 


Fratelli La Bufala Pizzaioli Emigranti: Madrid, Roma, London, Venezia, Istanbul and Napoli


There are 3 images of young men on the front of the Fratelli La Bufala sign.  Are these photos of the chef through the years? Chefs of other locations? It is unclear.

Here’s a link to an older version of the sign—that seems to be a variation on this same theme, but based on this photo alone, doesn’t seem to have the same artsy flare as the newer one.

And here's the Fratelli La Bufala website:

As cool as you would expect from a place that puts this kind of thought into their branding.


Would this type of personalized pitch make you more likely to check out this restaurant once it is opens? 


Should job seekers give their facebook password to potential employers?!

Should job seekers give potential employers their facebook password? See my interview with the Associated Press. What's YOUR opinon?