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Wednesday
Sep212016

Join Laura Allen and Adrian Miller at a live workshop on 10/13, 8:30am

 

4th Quarter and We're Ready to Kick Some A_S.

Join “The Pitch Girl” Laura Allen and sales authority / networking guru Adrian Miller on Oct. 13th 8:30-10:30AM in a dynamic and totally fun hands-on program in which they will share the good, the bad and the really truly absolutely ugly about the business of winning new business.

Laura will provide tips and tricks on how to create your 15SecondPitch and why you must create a “Pitch for every Niche.” Adrian will give ideas and best practices on the critical components of the sales process all designed to help you open more new doors and close sales.

 If you are interested in revenue generation then you shouldn’t miss this class.

 We’ll cover these topics and more:

 

  • Pitch ideas for business and for the media
  • Creating points of differentiation and standing apart from the competition
  • Staying visible for the long haul (aka sales cycle)
  • Changing a “no” into a “yes"
  • The rules of the game for “Next generation networking”

 

Register by October 7th and Adrian and Laura will include a 30-minute private skills coaching session (via phone).

The details:

Location:

Presti & Naegele

225 West 35th St

9th floor

 NYC

Your investment of just $20.00 gets you:

  • Laura and Adrian’s Program
  • Breakfast
  • Networking Opportunities with Other Participants in the Program
  • 30-minute Personal Telephone Coaching Session (if you register by October 7th)
  • A free download of “The Blatant Truth: 50 Ways to Sales Success” (Adrian’s well-regarded book on sales!)

 

Pay in advance through credit card or Paypal.

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=MFB7JFSVH7DJ2

 

 

Tuesday
Sep202016

The freaks shall inherit the earth (and the biz) 

The freaks shall inherit the earth, (and the biz)

“What’s the most memorable pitch you’ve ever heard?” That’s the question I asked the audience at a recent event I was speaking at. They were a bit shy and braved a torrential downpour to attend, so I let them off the hook somewhat. “Okay, what’s ANY memorable pitch you’ve ever heard?” Aflac, (a talking duck) Geico (a talking Gecko) and “The Ultimate Driving Machine” (an almost talking car) were all memorable pitches offered up by the group.

These pitches are memorable because the companies who air them, have spent countless millions to be sure that we remember them by playing them over and over again for years on your TV screen. (Do you remember how the internet was going to kill TV? Well, it’s not dead yet, that’s for sure.)

The audience that night was “mature,” (meaning old enough to remember this) so I asked, “What about Crazy Eddie?” Do you remember his pitch? “His prices are INSANE!!” the group says in unison. Crazy Eddie died recently and his pitch was top of mind. Memorable, yet a little bit freaky. He stood out. Grabbed hold of your attention from behind the TV screen.

I went to a networking event once where an accountant introduced himself by saying: “I will get you as close to an audit as possible, without getting an actual audit.” That was memorable, but I don’t want to get anywhere near an audit, so that one was a bit too freaky/scary for me. I also recall a woman who billed herself as “the corporate street walker.” She gathered information for the Census Bureau, so her pitch was accurate and memorable, but perhaps a bit over the top.

I was the weird goth girl in high school and college and I still feel like an outcast in business a lot of the time. I don’t follow the rules and I don’t fit neatly into many boxes. That’s probably why I’m drawn to the underdogs in business and in entertainment. Mr. Robot is one of my favorite TV shows in recent memory and I was thrilled when Rami Malek won the Emmy for lead actor in a drama. He beat out some extremely talented actors, including Kevin Spacey, to achieve this victory. Malek’s acceptance speech was STELLAR. Every bit as weird and wonderful as I’d hoped it would be.

He says: “I play a young man who is, (I think, like so many of us) profoundly alienated. And the unfortunate thing is that I’m not sure how many of us would want to hang out with a guy like Elliot. But I want to honor the Elliots of the world, because there’s a little bit of Elliot in all of us.” See the video of his speech here: 

https://www.youtube.com/watch?v=aAj__Inxjh

And yes, I do consider Malek’s acceptance speech a pitch of sorts. What is he selling? The fact that Elliot is a broken, frayed character who is worth watching? His abilities as a brilliant young actor? The beauty and vulnerability of the underdog? That it’s okay to be the weirdo who wears a hoodie, talks to himself and happens to be a computer-hacking genius?

Elon Musk, (Telsa Motors, Space X) was bullied relentlessly in school for being different. In a recent Vogue interview he said:

“South Africa was quite a violent place. There was a level of violence growing up that wouldn’t be tolerated in any American school. It was like Lord of the Flies. There were a couple of gangs that were pretty evil, and they picked their victims and I was one of them. I think part of what set them off was that I ended up sticking up for this one kid who they were relentless on. And that made me a target.”

You can read the full article here: 

http://www.vogue.com/13349221/elon-musk-profile-entrepreneur-spacex-tesla-motors/

Musk was able to channel his fear and alienation into motivation to build something big—ideas and companies that can change the world.

Do you have a freaky product or service that is memorable AND good? Share it. It’s just what the world needs right now.

Wednesday
Aug312016

What's on your Bucket List? 

Photo by: MMAARRSS at Morguefile.com 

“Ladies and Gentlemen: I’m sorry for the delay on this uptown #1 train. One of your fellow passengers had a stroke and he’s not doing well. EMS had to come and take him off the train.  I know that’s it’s rush hour and this is a big inconvenience, but your patience is really appreciated. Thank you.” The subway conductor’s voice was loud and direct, yet candid and humane. It crackled, as if we would cry.

The train became silent. An older Italian woman made the sign of the cross and we all nodded in agreement, regardless of our specific religious beliefs.

I thought to myself, “I don’t want to die on my way to work. I don’t want to work a job that is so stressful that it might kill me someday.” That is when I started work on my Bucket List; the list of all of the things I want to do before I die. And I started thinking about my friends and clients who were checking HUGE things off their bucket lists.

People like Holly, who moved from NYC to London and then to Japan to open Chikitea  http://www.chikitea.com/ and my college friends Chris and Sara who purchased a 100+ year old house and are painstakingly restoring it, in addition to creating  hand-crafted tin holiday figures and toy soldiers at: http://stores.ebay.com/Leddy-and-Slack and Ariel at www.CyberPr.com who had a fierce conversation with me in 2009 about where my life was at and how I probably needed to make some BIG changes (I did!) if I wanted to be happy! She is ALWAYS pushing the envelope in an effort to help her friends and her clients to achieve MORE. And finally my friend and mentor Adrian Miller who told me after attending yet another crappy networking event, that she wanted to start her own network called http://adriansnetwork.com/ that would host networking events that don’t suck. She now has hundreds of members and hosts 8-10 events PER MONTH!

What I noticed over the years of knowing all of these extraordinary people is that they all had ONE important thing in common. They knew what they wanted, they talked about it so that other people understood and they made the dreams on their bucket lists into reality.

What are some of the things on YOUR BucketList? First step is to Declare it. Next step is to Share it!  

Tuesday
Aug092016

Pitch Wish  

4 different pitches that can get you whatever you wish for (and one that won’t.)

1. Write a PROFIT Pitch

Figure out the Number 1 thing you want or need RIGHT NOW. If you need to generate sales or income, you will need to focus on your “profit pitch” to get the cash flowing quickly. Come up with a mini sales strategy to keep you on track to reach your goal, after you’ve created your Profit Pitch.

2. Craft a PASSION Pitch

You’ve amassed some money and don’t have to stress about paying the rent every month. Good for you! Now, you can focus on your “passion pitch.” Have you always wanted to write a book? Do you love hosting fancy dinner parties for your friends that run late into the evening? Are you looking for your soul mate? These interests and desires are fodder for a great passion pitch.

Dump the Kitchen Sink Pitch: (this is the one pitch NOT to use!)

Everyone has been to a networking event at least once in their life where they heard the classic “kitchen sink pitch.” The person pitching tries in vain to include EVERY competency and interest that they have into one statement that is jam-packed with info. That old cliché’ “Jack of All Trades, Master of None” comes to mind. The listener gets confused by all of the information in the kitchen sink pitch and doesn’t understand how to connect with the person giving the Kitchen Sink Pitch.

3. Create a “pitch for every niche.”

My most successful clients have mastered the art of “creating a pitch for every niche.” They create several different pitches that will appeal to specific target niches that they have carefully identified. Imagine that you are a financial advisor who is attending an event for women who work in media. Instead of giving the standard financial advisor pitch of: “I help my clients sleep at night,” Your pitch is all about how you work with women in media who have over 1 million to invest. And you explain why you’ve chosen this market as your niche. The result is that the women you are speaking to feel like you really understand THEIR needs and can help them. You are a great match for what they may be looking for.

4. Invest in the VIP Pitch

When you start pitching to people in the higher echelons, you need to be able to pitch them quickly and effectively. If you bump into Richard Branson in the First class lounge of the Virgin terminal in London, he probably won’t have time to listen to your life story. The most you can hope for is to get 15 seconds of his time and to engage his interest enough that he would like to learn more. If it’s your DREAM to pitch Richard Branson, @RichardBranson (or anyone else) get your VIP pitch ready NOW, because you never know when it will happen.  Create a specific, tailored VIP Pitch for the Top 5 people you’d love to pitch if you ever got the chance. Yes, it takes time and effort, but it will be worth it.

They’ve spent the time and energy to tailor the pitch to the specific group of people who will hear it.

 

 

Friday
Aug052016

The Wealth of Human Connection (Break your screen addiction) 

 

 

One of the highlights of attending the recent #Shankminds mastermind event in NYC, was getting to see Dr. Ned Hallowell talk about being a “brain mechanic” who works with entrepreneurs who have ADHD.  That and to connect with other entrepreneurs in the real world. Dr. Hallowell is as funny as he is informative and got a big laugh when he told the story of jumping out of a window to escape a boring lecture given by his Harvard colleague. (Luckily, that speech was given on the first floor of the building, so he didn’t have to jump too far.)

He had some great hints for entrepreneurs (that could benefit almost anyone) that included:

  1. Never Worry Alone
  2. Get the Facts; (even if you are diagnosed with a terminal disease, it is better to know, so you can prepare.)
  3. Make a Plan (and if that plan doesn’t work, revise it until it does.)

These are great goals to keep in mind, however, I was really struck when Dr. Hallowell started talking about the dangers of allowing ourselves to live in a world that is ruled by what he calls, “Screen-sucking.” Screen-sucking happens when you allow yourself to become a prisoner to your iPhone or laptop (or any screen) and it can result in a major loss of productivity and even end up sabotaging your relationships in the real world. Dr. Hallowell hosts a weekly podcast called “Distraction” http://www.drhallowell.com/meet-dr-hallowell/podcasts/ where he shares ways of coping with being distracted.  

This reminded me of another powerful presentation by Manoush Zomorodi, who hosts the Note to Self podcast on NPR. She presented at the #Gel2016 conference on the topic of how allowing yourself to be bored can be a major benefit to your life.   

You can see her presentation here: https://vimeo.com/166899798  She created a video that documents how 1 out of 3 people who passed her were either actively engaging with their phones or just clutching it out of habit. She made me even more aware of how addicted many of us, have become to the constant distractions that our technology provides, whether it’s the DING of a new email coming to your in box or the ubiquitous red notifications updates on your Facebook page. Zomorodi makes a strong case for spending time away from your devises and allowing yourself the luxury of being bored. She mentions some scientific reasons why many people come up with their best ideas while daydreaming or in the shower. Seems like Dr. Hallowell came up with one of his best ideas while being bored at his colleague’s lecture. Escape to someplace else. Better yet, why not disconnect from your screen and connect TO SOMEONE else.